Out of 100 accounts that look alike, five to ten go viral. The rest sit at a few hundred views. The difference is rarely the looks. It is whether a fan understands in three seconds what the account stands for.
What a niche is
Not a category, a promise. "Fitness" is a category. "The one who is in the gym at six in the morning and tells you what she is thinking while she is there" is a niche. The fan knows what he gets, and he knows he does not get it anywhere else.
The three questions
- What are you already? Not what you could be. Your daily life, your job, your humour, your surroundings. The authentic carries longer than any role.
- Who pays for it? There are niches with lots of reach and little revenue, and niches with little reach and high revenue. Both can work, but you need to know where you are.
- Can you do this three times a week, for a year? A niche that bores you after two months is the wrong one.
The triangle
Every niche sits somewhere between three points: reach (how many see it), buying intent (how many pay) and retention (how long they stay). Sexualised content has high buying intent but poor reach and short retention. Talking content has high reach and good retention, but the buying intent has to be built in the chat. The best niche is the one where you serve two out of three strongly.
Never switch the niche
Your followers shape what the algorithm knows about you. Whoever switches niche after three months loses that classification and starts over, with followers who do not want the new thing. Better to build a second account than to rebuild the first.
What we do in the first call
The first call is about exactly this: what you are, who pays for it, what you can sustain. From that comes the niche, and from the niche the content plan. Everything else follows.
The niche is the first decision. It is also the one that is least often made consciously.