"What may a set cost?" is the most common question in our first calls. The honest answer: you only know once you have tested it. But there are ranges that prove themselves with almost everyone, and a method to find your own within two weeks.
Why prices that are too low hurt twice
A set for $5 sells more often than one for $25. Still it is usually the worse price. First: 40 purchases at $5 are $200, 15 purchases at $25 are $375. Second, and this weighs more: the fan learns what your content is "worth". Whoever has bought once for $5 rarely pays $25.
The ranges that work for our creators
- Subscription: $5 to $15. The subscription is the entry, not the income source. Low enough that the fan comes in.
- PPV in the feed: $10 to $30. For content that goes to everyone.
- PPV in the chat: $20 to $60. The same set sells for double in the chat, because it is offered personally.
- Customs: from $50, open upwards. A custom is work on request, and it may cost that.
- Video calls: $5 to $10 per minute, with a minimum duration.
These are ranges from real dashboards, not theory. Your own can sit above or below.
How to test prices instead of guessing
- Take one set and offer it in the chat for a week at price A, for example $20.
- Count not only the purchases but the conversion rate: how many of those who got the offer bought?
- In the second week the same set at price B, $30.
- Compare revenue per offer, not number of purchases.
The rule of thumb: as long as every third person still buys, the price is too low. Only when the conversion rate drops clearly have you found the limit.
Discounts that do not hurt
Discounts on the subscription are fine, because the subscription is only the door. Discounts on sets and customs are dangerous, because they lower the value. If you need an incentive, use bundles: two sets for the price of one and a half. The fan gets more, the price per set stays.
What expensive prices require
High prices only work when the chat carries them. A set for $50 has to be built up in the conversation, with reference to the fan and a reason why now and only for him. In the feed without context nobody buys it. That is why prices and chat are inseparable.
At Northfeed we set the price ranges together in the first week, the chat team tests them, and you see in the dashboard which price brought what.